GEG INC. MALAYSIA

Together we build profitable, sustainable, and resilient women-led businesses.

We are Trade, not Aid

OUR MISSION

Building measurable business outcomes for women entrepreneurs.

GEG INC Malaysia exists to move women-led enterprises beyond participation and visibility toward measurable profitability, sustainability, and growth. Our mission is grounded in accountability — demonstrating that women-led businesses can achieve results equal to or greater than those of their peers when trade replaces aid as the driver of opportunity.

OUR FRAMEWORK

The 7-Dimensional Performance Model for profit, resilience, and market growth.

Our framework measures what aid never did: profitability, sustainability, resilience, market access, leadership and scale, digital capability, and post-program trajectory. Each dimension is evidence-based and results-driven, providing women entrepreneurs and policymakers with a clear roadmap from project activity to business performance.

OUR ETHOS

Trade drives growth — not aid.

Aid may build visibility; trade builds value. Our ethos rejects dependency models and celebrates women as economic actors, not beneficiaries. Every initiative under GEG INC Malaysia advances one idea: that accountability and measurable trade outcomes are the foundation of real, lasting empowerment.

Forty years of aid, billions spent, no results. Women’s businesses are still stuck. We built the tool governments never did — measuring real performance and driving growth

Louise Lanoy, MBA

  • 7-D Business Growth Tool 
  • Research & Accountability 
  • Policy & Performance Advisory

Anita Dato Prof. Vincent, MBA

  • HR Strategy & Talent Tools
  • Productivity Assessments
  • Leadership Development”

GEG INC. MALAYSIA

We are Trade, not Aid

Forty years of aid, billions spent, no results. Women’s businesses are still stuck. We built the tool governments never did — measuring real performance and driving growth

Louise Lanoy, MBA

  • 7-D Business Growth Tool 
  • Research & Accountability 
  • Policy & Performance Advisory

Anita Dato Prof. Vincent, MBA

  • HR Strategy & Talent Tools
  • Productivity Assessments
  • Leadership Development”